The Crown Estate
Awaken Your Senses
We created a multi faceted campaign to celebrate spring across two of London’s most fabulous destinations: Regent Street & St James’s. An incredibly successful paid media campaign (static & video) was supplemented with hard working organic content, showcasing the best things to do in London when the new season began.
Partnering with London’s finest Jellymongers, Bompass & Parr, we created The Regent Street Emporium, a five day activation to truly awaken all five of your senses. To announce the partnership we created a 5m x 5m inflatable raspberry jelly that popped up around our neighbourhood – surprising and delighting passers-by in equal measures.
Role: Creative Director
Agency: Inkling Culture
Photography: Laura Field
Videographer: Graeme Mill
Results
25.7% Increase in visitors to Heddon Street YoY
1.4M Digital media thruplays
34.5K Digital media clicks
2000+ Regent Street Sensorium visitors




