The Crown Estate
Awaken Your Senses

We created a multi faceted campaign to celebrate spring across two of London’s most fabulous destinations: Regent Street & St James’s. An incredibly successful paid media campaign (static & video) was supplemented with hard working organic content, showcasing the best things to do in London when the new season began.

Partnering with London’s finest Jellymongers, Bompass & Parr, we created The Regent Street Emporium, a five day activation to truly awaken all five of your senses. To announce the partnership we created a 5m x 5m inflatable raspberry jelly that popped up around our neighbourhood – surprising and delighting passers-by in equal measures.


Role: Creative Director
Agency: Inkling Culture

Photography: Laura Field
Videographer: Graeme Mill

Results

25.7% Increase in visitors to Heddon Street YoY
1.4M Digital media thruplays
34.5K Digital media clicks
2000+ Regent Street Sensorium visitors

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WELLESLEY – A New Neighbourhood