Pitchfest is a day long activation, bringing together clients and colleagues alike to deep dive into the world of creative marketing; giving people the opportunity to take a look from the ‘other side’ and develop their own skills along the way.
For Pitchfest 25, I was not only lucky enough to host my first panel with some amazing clients, and step on stage with fellow senior creative leads to discuss out processes, but also put together a full scale identity to inspire our guests.
From the start, I said we needed people to feel like they can concentrate all their efforts into the day. Lose the BAU stress, be looked after – feel cared for, and of course… Get as creative as possible.
Ultimately, we needed people to feel super excited before they turned up, like they never wanted to leave when they were there, and ready to sign up to the 2026 event as soon as they left.
Essentially, like the best Holiday/Vacation they had ever been on.
(You gotta be brave)
