Cover Letter.
As the Executive Creative Director at Inkling Culture, I have spent the last six years building and leading a dynamic creative department while sitting on the senior leadership team, alongside the Founder.
My role involves overseeing the creative output for all of our clients and shaping early pitch thinking, ensuring that ideas are both strategically sound, culturally relevant and creatively ambitious.
Whether it’s launching the festive season for Regent Street with a fully integrated 360 campaign (photography, video, experiential, digital, print, social, PR & OOH), scaling a financial client from a six-figure deal in Scotland to a global, multi-million-pound account, or rebranding the iconic Angostura Rums, I thrive on turning ambitious ideas into results-driven creative storytelling.
I am passionate about creativity that bring brands closer to culture. My experience spans high-profile campaigns across multiple categories—luxury, fashion, entertainment, destination, technology, and finance—all of which would be valuable to Amazon Prime in one way or another. I think my previous work, uniting Belvedere Vodka and James Bond franchise might also come in handy off the back of recent news.
I have built and led multidisciplinary teams from the ground up, ensuring a collaborative, inclusive environment where creativity flourishes.
As a conceptual creative, I take a hands-on approach to pitching, directing, and delivering content that authentically balances brand voices with cultural relevance. My opinion is that the role of the ECD is lead and to make good ideas great; ensuring that all voices in the room our heard and thought upon.
While I haven’t worked in-house before, my leadership experience in a creative agency setting has equipped me with the skills to guide teams through the conceptual development of pitches, oversee multi-channel productions, and nurture cross-functional relationships—all of which are essential for leading global campaigns. From ideation to execution, I ensure that every project maintains the highest creative standards while delivering against strategic objectives.
I’m super excited by the opportunity to be part of a global creative entertainment company – shaping the future of storytelling for such an influential brand. I would love the chance to bring my expertise and vision to Amazon Prime and their amazing upcoming slate . I look forward to the possibility of discussing this role further.